The Secret to Successful Automated LinkedIn Lead Generation: Don’t Lose the Human Touch

Before we talk about successful automated LinkedIn lead generation, it’s important that we talk about what exactly it is.

Automated LinkedIn Lead Generation

LinkedIn is the ideal platform to strike when it comes to lead generation. There are millions of CEOs, decision-makers, sales professionals, B2B marketers, and many businesses are present on this platform which means unlimited lead generation opportunities for marketers. It has been voted as the best platform for professionals.

However, it’s challenging to find the right leads among the ocean of millions of prospects. Searching, engaging, sending connection requests and messages is not an easy task. This is where LinkedIn automation tools jump in.

Advanced LinkedIn automation tools are used to automate some parts of the LinkedIn lead generation journey to make things efficient, fast, and quick.

Are LinkedIn Automation Tools Spammy?

The best LinkedIn automation tools will promise you leads with safety only when you use them with the right approach.

Remember: Moderation is the key to everything.

When you go overboard or cross the line, no matter which tool, technique, or machine you use, you will fail at what you’re doing.

Now the question arises: “How to automate lead generation on LinkedIn without spamming?

1. Don’t Lose The Human Touch

From prospects’ searching to engaging, collecting data, and running campaigns to increase outreach, the latest LinkedIn automation tools have all the bells and whistles that you need as a marketer.

Though it can be very tempting to automate such tasks, don’t go overboard as it can put your account safety at risk and you can go to LinkedIn jail.

That’s why it is important that you choose such LinkedIn automation tools that come with an inbuilt safety limit feature. With these features, you can set a daily limit of connect requests and messages.

These LinkedIn automation tools will run campaigns at regular intervals to mimic human behavior.

When you use LinkedIn automation tools with the human touch, you can gain advantages of this platform without any risk.

2. Tighten Up Your Cycle Using LinkedIn Automation

A great number of SaaS organizations and B2B companies are using top LinkedIn automation tools 2021 to search relevant data, collect important data, increase their reach and brand awareness.

With these tools, B2B marketers and sales professionals who think the best customer experience and customer loyalty is important for businesses to grow to use the best LinkedIn automation tools to collect data to provide their customer personalized experience.

These tools not only help you find leads but also function to segment those leads for your ease. Another great use of these tools is that they streamline your sales cycle by saving you a lot of time. As businesses face a lot of issues with time management, the latest LinkedIn automation tools are a godsend for them.

3. Don’t Start Without A Solid Marketing Strategy

The difference between spamming and genuine marketing is human touch and relevancy.

• Are you sending relevant messages that actually synchronize with the prospects’ interests?
• Are you offering them something valuable that can make their lives better?
• Are you using your marketing efforts to target the right people?

Use the best cloud based LinkedIn automation tools at your disposal to collect such important data about your audience and then target with the right message. Sending relevant and personalized messages means that you should have a proper contact list, content, and distribution strategy.

Be genuine. Use LinkedIn automation tools that you trust. Automate your LinkedIn lead generation with proper supervision. Keep the human touch alive. Adjust things as required.

Use trusted LinkedIn automation tools to provide value to prospects.

4. Provide Value, Not Spam

Before you integrate any LinkedIn automation tools into the process, make sure they are suitable for your business model.

As the sales and marketing teams are using traditional methods for so long, they might show some reluctance to the modern practices.

Moreover, give your teams proper training about how they can leverage the potential of this platform without creating spam on LinkedIn.

Proper knowledge of the automation tools and related practices is important, otherwise, the LinkedIn algorithm can easily detect it and your account might get blocked. Use these tools to extract a list of the best prospects, pair with the right connections, send them relevant and interesting messages.

The goal is to reduce the chances of being detected as spam and balancing the practices between automation and human touch.

5. Use the Best Practices & Follow Them

To make you understand better, let’s take an example:

Case 1:
John uses LinkedIn automation tools to scrap data of the 1st-degree connections on LinkedIn and then use this data to send them emails. He sends repeated emails with a sales pitch to prospects. His approach is to reach to these folks and close more deals.

The result: He got zero responses and wasn’t able to generate leads. Instead, he got a warning for sending templates messages.

Case 2:

Amy uses the best LinkedIn automation tools to extract and draw a list of the likely prospects each week prioritized by the LinkedIn automation tools.

She collects data of this specified list of prospects and then crafts a special message for this list. When writing a message for them, she keeps in mind their interests, provides them a solution that would help them overcome B2B challenges or issues. In the next week, she sends a different message to a different segment of the prospects tailored specifically to their needs.

The result: Her list was narrow but she has been able to get more responses and generate more leads as compared to John. It’s because she focused on building relationships and providing value instead of spamming prospects.

Conclusion

As you can see, when used with a careful and disciplined approach, LinkedIn automation tools can provide you a stream of qualified leads by helping you build connections first. Hope you learned great points from this article; now it’s time you choose the best LinkedIn automation tools 2021 and start!

Study your business model, choose the right tool, start slow, cultivate your strategy and lift up your marketing efforts.

Good luck!