Level Up Your Prospecting with LinkedIn Sales Navigator & a LinkedIn Automation Tool

High-quality and successful prospecting involves many things but there are some things that are constant. An ideal lead should have the following criteria:

1. It should fit your marketing goals

2. It is a decision-maker

3. It should know about your brand

4. It should be aware of its needs

5. It is willing to listen to you

In theory, a prospect that has all the above characteristics is the ideal lead for B2B marketers.

But, it’s not likely to happen in reality.

But these criteria are quite relevant to gauge the success rate of a campaign run through a LinkedIn automation tool. The more criteria your campaign hits, the more successful it will be.

In this article, we’ll explain how you can use a LinkedIn automation tool such LinkedCamp and LinkedIn Sales Navigator to maximize your prospecting efforts and get the best outcomes.

How to do Prospecting with LinkedIn Sales Navigator?

Launched in 2014, LinkedIn Sales Navigator is considered the most powerful LinkedIn automation tool.

for B2B marketers and salespeople.

Why?

It’s because this LinkedIn automation tool has advanced search filters that narrow your prospecting results and connect you with more targeted prospects.

This LinkedIn automation tool has search filters that you can use to find prospects based on demographics, company name, location, industry type, seniority level, and much more.

As marketers and salespeople can extract out important prospects along with their user data, this LinkedIn automation tool has proved to be great for creating a targeted prospecting strategy.

No doubt that LinkedIn Sales Navigator is very powerful but might have noticed that it works best to locate a prospect that has the following criteria:

1. It fits the targeted demography

2. It is a decision-maker

3. It might be aware of its needs

But there are still two elements that are missing and without those, your prospecting cannot be successful. If you add them, you’d be able to move up your leads funnel to the top.

Here are those elements:

1. Your prospects should know about your brand

This element can affect your prospecting effort drastically. To make leads, you need to put effort to make them know about your brand or company. The more they hear about you, the better the results will be.

2. They should be willing to listen to you

To make them pay attention to you, you need to collect information about them; what problems they are facing, what solutions they are interested in, etc. You can collect such information using a LinkedIn automation tool. Knowing what resonates with them, you’d be able to craft messages that would grab their attention and they’d be more likely to listen to you.

LinkedIn Sales Navigator + LinkedIn Automation Tool — The Best Way of Prospecting

When you combine a LinkedIn automation tool with the sales navigator, you can create a more targeted prospecting strategy.

With a LinkedIn automation tool, you can use more advanced filters to search the leads that were difficult to find otherwise.

The story doesn’t just end here.

With the advanced LinkedIn automation tools, not only you can find leads but you can also run highly targeted outreach campaigns.

You can send connection requests and personalized messages to the targeted list of prospects because they are more likely to accept and respond.

Moreover, with these LinkedIn automation tools, you can also send relevant follow-ups automatically to those prospects who have already engaged with you and need a push to get converted.

Contacting your leads and sending them personalized messages when they are in that mindset maximize your chances of closing a deal.

You can use LinkedIn Sales navigator to find the prospects and the best LinkedIn automation tools to run perfect outreach campaigns to generate hot leads.

This will significantly reduce the burden of the marketing and sales teams as most of their tasks will be automated by the latest LinkedIn automation tools. They will have more time to nurture leads and convert those which are already warm.

If you want to make your prospecting more targeted and successful, you can start using LinkedIn automation tools such as LinkedCamp that provide LinkedIn Sales Navigator Support.

How to Take Advantage of LinkedIn Sales Navigator + LinkedCamp

To use LinkedIn Sales navigator with LinkedCamp, you need to get the premium plan. Once you have subscribed to the premium plan, these LinkedIn automation tools give an option to run a campaign for the prospects that you have searched using LinkedIn Sales Navigator.

To do this, simply make a search in LinkedIn Sales Navigator and copy the URL of the results. Now log in to your LinkedCamp account and go to campaigns. Here you will find the option, ‘LinkedIn URL.’ Paste the Sales Navigator search URL here and perform the subsequent steps.

You can add only 2500 profiles in the first go and if you want to add more, you have to refresh the page and it will show you new profiles. You can repeat the processes until all the prospects are included.

Moreover, you can also segment all the prospects and the data you have collected from their profiles.

Now you can highly targeted outreach and messaging campaigns. Targeting the right prospects will three times increase your chances of generating leads. You can easily do this by using an advanced LinkedIn automation tool with a Sales Navigator.

Conclusion

To do successful prospecting, you need to make sure that you hit all the five criteria mentioned above- which is surprisingly hard to achieve, but not impossible.

Combining Sales Navigator with the best LinkedIn automation tools has made it a lot easier and quicker. B2B marketers and salespeople, today, are 10x better at identifying the right prospects that are more likely to convert.

You can do so just by using the right LinkedIn automation tools and well-thought strategy.

Remember: You just need to make sure that your prospect finding efforts should include all the criteria and then you’re good to go.